In this episode we explore with Kian Bakhtiari, founder of The People, how we can restore collective imagination in order to better solve society's biggest challenges.
Kian believes we have a crisis of imagination and we need to use marketing and communications to create a shared sense of language and vision to help us imagine a better future.
In the discussion Kian inspires us with his work at The People, which is a is an award-winning Gen Z Insights and Strategy agency powered by 150+ diverse young changemakers.
He gives advice for helping to breakdown the notion that the world is fixed and unbending and suggests we should:
- Nurture the beginner mindset
- Evoke the power of play
- Take people out of their usual setting to give them a new perspective
This episode is hosted by Anna Mullenneaux and Paul Skinner co-founders of the MarketingKind community.