In a world where data and tools like ZoomInfo and Apollo can easily generate lists of potential customers, why is it still so difficult to get people to respond or care about your company?
In this episode of Marketing Deconstructed, host Ali Schwanke is joined by business growth advisor and marketing strategist Troy Sandidge to delve into the complexities of buyer psychology.
Troy and Ali break down the messy human elements behind decision-making, exploring why understanding your audience goes beyond just having the right data.
From leveraging vulnerability to cultivating trust through community, they provide actionable insights on how to genuinely connect with your audience and turn them into loyal customers.
Tune in to discover how to navigate the intricacies of human behavior in the buying process and how to adjust your marketing and sales as a result.
🔥 Links Mentioned in the Episode 🔥
Strategy Hackers: https://season3media.comI
Digress Podcast (Apple Podcasts): https://podcasts.apple.com/us/podcast/i-digress/id1531263466I
Digress Podcast
(Spotify): https://open.spotify.com/show/3n8o2bJVd7csyW0TD9vN7WStrategize Up
(Amazon): https://www.amazon.com/Strategize-Up-Success-Catalyst-Troy-Sandidge/dp/B09BNZG6S2
Strategize Up Book Website: https://strategizeupbook.com
