Description

Brian S. Rowley is the VP of Marketing at Panasonic Connect North America. He is also a speaker, podcast host and creative storyteller.

Brian leads programs and campaigns that support the digital transformation of a 100-year-old brand from a hardware-focused company to a B2B solutions-based organisation.

Panasonic Connect is a B2B company offering device hardware, software, and professional services for the connected enterprise.

We discuss:

1. The role of marketing within Panasonic Connect
2. How brand and demand work together
3. The benefits of including diverse perspectives in your team
4. How to attract and keep top talent
5. The challenges of repositioning the Panasonic brand