In this episode, Paula and Annie dive into their very different recent open house experiences—and what really makes or breaks a successful showing.
Episode Highlights:
Tale of Two Open Houses
Annie’s Experience: A $1M+ listing with the listing agent present, giving a personalized tour and educating the buyers. The result? Multiple offers and a win for Annie’s clients!
Paula’s Experience: A lower-budget home where the hosting agents were awkward, brought family members, and misrepresented key seller intentions—making for a confusing experience for buyers.
Why the Host Agent Matters
Annie explains the importance of vetting the agent who’s hosting your open house—especially when it’s not you. A knowledgeable, engaging host can make all the difference.
Timing is Everything
Strategic timing for open houses matters: think new listings or right after a price adjustment.
Avoid doing the same open weekend after weekend—it can scream desperation.
Know the Property Inside Out
Is your host familiar with:
Furnace, hot water tank, roof age?
Condo fees and what they include?
Neighborhood stats and comparable pricing?
An educated host = a confident buyer.
Presentation is Key
Paula talks about ensuring the property is truly show-ready. From seasonal details like snow removal to rearranging furniture for better flow, a polished space leaves a lasting impression.
Behind the Scenes: Realtor-Only Open Houses & Caravans
Annie and Paula break down the strategy behind exclusive Realtor previews and how they can help build buzz and momentum before the public gets in.
Takeaway: Open houses aren’t just about opening doors—they're strategic, nuanced events that can spark offers or stall a sale. Make them count.
