Ultra Uncovered kicks off the New Year by diving into the latest craze taking over the ultra running world.
The Burrito League.
So what happens when a major corporation (ahem, Chipotle) doesn’t fully seize a massive marketing moment like the Chipotle x Strava Burrito Challenge? If you’re Jamil Coury, you build something even better yourself.
In this episode, we break down the origins of the challenge, how it unexpectedly exploded, and what’s unfolded over the past few days across the globe. We also invite you to jump in with us by joining the Castle Rock Burrito League throughout the month of January. Expect cool prizes, time with an incredible community, and a fun, motivating excuse to get moving as you kick off the new year.
