In this episode, we’ll break down what key lead gen metrics we would prioritize instead of search impression share in 2025.
Timestamps:
00:00 Intro
02:23 New Addition to PPC Cave Team
04:47 Gene Entering the Lead Gen World
06:25 Is Search Impression Share Still A Valuable Metric?
13:06 Smart Bidding and Broad Match
20:14 Ryan Client Testimonial Plumbing Niche
30:43 Wrap Up
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google
Ads for lead generation & eCommerce.
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