In this episode, Gene and Ryan go in depth about target return on ad spending (TROAS) and how it works currently.Timestamps:00:00 Intro03:45 What is TROAS10:57 Gene’s Thoughts14:15 When do we want to use TROAS?18:57 TROAS vs Max Conv. Value in PMax25:51 Does Gene use TROAS?28:26 Time as a Metric31:46 Time is Data33:56 Ryan's Horror Story36:14 Gene's Horror Story38:39 Ryan Should You Use TROAS?40:06 Gene Should You Use TROAS?41:23 Wrap UpGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.For any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!
