Welcome to Episode 14 of The Foraker Realty Podcast, hosted by Brian Foraker. This week's episode features special guest Kate Meckley as they dive into the intricacies of hosting a successful client appreciation event.
Brian and Kate kick off the episode by discussing their upcoming fifth annual client appreciation event at Paradocx Vineyard, reflecting on their journey from modest beginnings to now hosting a significant gathering with over 20 realtors and their clients. They reminisce about their first event, which saw only a handful of attendees, and how their approach has evolved over the years.
Brian shares insights on the challenges and lessons learned from organizing such events. He emphasizes the importance of having a streamlined system for inviting guests, delegating tasks, and managing preparations. Kate chimes in with her experiences, highlighting the initial anxiety and how it has transformed into excitement as they became more adept at hosting.
The conversation then shifts to the practical aspects of party planning. Brian discusses the financial considerations, noting how they've managed to reduce costs significantly without compromising the event's quality. They talk about the shift from costly mailed invitations to more efficient digital methods, including emails, texts, and voicemail drops.
They also explore the benefits of client parties in strengthening relationships and generating business leads. Brian mentions how inviting clients, even those they haven't contacted in a while, can be a disarming and effective way to reconnect.
Towards the end, Brian and Kate cover the logistics of party day preparations, ensuring everything runs smoothly, and the importance of having a contingency plan. They stress the value of creating a welcoming and enjoyable atmosphere for clients, making them feel appreciated and valued.
Tune in to this episode for a comprehensive guide on how to host the perfect client party, from initial planning to executing a memorable event that leaves a lasting impression on your clients.
