Feb 5th, 2025
We start discussing the bridge between truth and lies in your writing. This has been a fundamental disagreement between Ethan & Ryan for years, but Paul Smith’s Sell With a Story reconciled them together. We discuss his chapter on how much you can stretch the truth in your professional stories. Guidelines when it’s acceptable, when it’s not, and how to know how much to stretch. This has freed me to trim down my writing significantly, making it far more engaging to listen to. And helped me understand my good friend Ryan. This was one of my favorite discussions we’ve had so far.
Then next we throw words out the window and enjoy analyzing 4 SuperBowl ads. Heavily visual, light on words, and condensing a TON of ideas in just a few seconds, these were great lessons in short, powerful art. They say if you can write ads, you can write anything.
Things mentioned in this episode
