Mike van der Heijden, founder at Portal Ventures, joins this week's podcast to discuss all things SEO, search, and artificial intelligence.
From product-led strategies to LLMs advising you on haircuts, here's an outline of this week's episode:
0:00 intros and Barcelona updates
03:07 Portal Ventures and AI vs SEO
11:28 Google's Algorithm Updates and Their Effects on Businesses
20:28 Product-Led SEO and the Tasks for Success
24:39 The Future of Search and the Role of AI
28:49 The Ethical Implications of AI and Government Regulations
34:14 Conclusions and Goodbyes
