In this episode of The Commute, we explore the unique challenges and demands of working for a builder compared to handling normal listings. For agents working with builders, their success is often measured by their most recent sale, creating a high-pressure environment. Additional marketing efforts are required, including tracking metrics such as the number of flyers taken and clicks received, making it a far more intensive job than a standard listing.
Agents working in new construction often specialize exclusively in this area, and it requires sticking to a strict schedule, which can be challenging for those accustomed to more flexibility. The role involves extensive back-end work, including door knocking, visiting other brokerages, and hosting events to promote new developments.
Knowledge about the product is crucial, as agents must understand what the builder is willing to accommodate and convey this effectively to potential buyers. Join us as we discuss the intricacies of working for a builder and provide insights into how to navigate this demanding yet rewarding aspect of the real estate industry.
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