From his early days at Bantam Books to co-founding The Story Plant, Lou Aronica has shaped publishing for over four decades. In this candid conversation, the veteran publisher, editor, and bestselling author shares what makes a manuscript stand out and how to succeed in today's publishing world. Drawing from his experience with both literary giants and emerging voices, Lou offers practical wisdom for writers at every stage—from crafting that first query letter to building a lasting connection with readers. Whether you're considering traditional publishing or exploring independent routes, you'll get honest advice from one of the industry's most respected voices.
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Chapters
00:00 The Journey into Publishing
10:42 Transitioning Between Publishing Houses
19:42 The Evolving Role of Authors in Marketing
27:23 The Resource Gap in Publishing
29:33 Challenges in Book Promotion
32:29 Respecting Reader Preferences
33:39 The Power of Organic Marketing
35:48 Influence of Book Clubs
39:42 Common Mistakes in Author Submissions
46:47 The Role of Editors in Author Success
50:18 Emerging Trends in Fiction
