"Without a personal brand, you don't have a career ... you only have a job," says Michael. "When you are a 'generic' individual, there is only so far you can go in a given job, and it's only a matter of time before you're replaced. If you develop a dynamic personal brand, however, you differentiate yourself from your competitors and become a force to be reckoned with. Nothing will keep you from personal, economic, and profess
