In this episode, we dive into the world of podcasting, travelling, and finding balance in business. Our guest, who is currently recording from the beautiful island of Madeira in Portugal, shares her own experiences and insights on how she manages her business while exploring the world.
She starts by sharing that she not only produces her own podcast, but also helps clients with producing and monetizing their podcasts. She highlights the unique opportunity podcasting offers for building connections with listeners through long-form content, creating a personal touch that sets it apart from other forms of marketing.
The guest opens up about her decision to downsize her business, acknowledging that it's a topic not often discussed in the online world of entrepreneurship. She shares how this decision has brought her relief and renewed excitement for her work, emphasising the importance of self-care and avoiding burnout.
She also reflects on the pressure of the hustle culture and how we often rush ourselves in business, despite being the owners of our own timelines. She encourages listeners to take a step back, prioritise their well-being, and find a healthy balance between work and personal life.
The guest discusses the challenges of staying consistent with content creation for a podcast and avoiding pod fade, a situation where a podcast loses momentum and fades away. She shares her own commitment to creating value for her listeners and staying on top of content creation.
Monetization of podcasts is another topic discussed in the episode, with the host sharing her insights on how to monetize a podcast, especially with a large number of downloads. She discusses potential sponsorships and suggests ways to connect with sponsors, including reaching out with a simple email introduction.
In conclusion, the guest encourages listeners to start a podcast as a way to build connections with their audience and shares valuable tips on content creation, monetization, and finding balance in business.
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