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Description

Today I explain how one of the most powerful concepts in behavioral psychology, intermittent reinforcement, drives food addiction, binge eating, and cravings for processed foods.

You will learn…

- What intermittent reinforcement is and why it makes habits harder to quit

- How BF Skinner’s pigeon experiments explain obsessive food cravings

- The hidden role of flavor deception in processed foods and sugar

- Why binge eating feels rewarding in the moment but robs you of true pleasure

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