THC beverages are no longer just a novelty product—they’re rapidly moving into the mainstream. From dispensary shelves to grocery store coolers, hemp-derived THC drinks are sparking a debate that reaches from statehouses to Capitol Hill. In this episode of Trade To Black, host Shadd Dales sits down with John Kueber, President & COO of Nevis Brands (CSE: NEVI), to explore what it will take for hemp beverages to truly become mainstream.Nevis Brands is already a leader in infused drinks, with popular labels like Major in dispensaries and Happy Apple in hemp channels. But the big question is: what makes hemp mainstream? For some, it’s about national retail placement and consistency across state regulations. For others, it’s about strict dosing rules, transparent labeling, and consumer education that rivals alcohol and wellness products.The conversation tackles some of the toughest questions facing the industry today:• What do major grocery chains like Kroger or Costco need before stocking hemp-THC beverages?• How do inconsistent state dosing rules—from Minnesota’s 5 mg cap to Tennessee’s tax-by-the-milligram approach—impact market growth?• Should QR-linked lab results and uniform labeling be a national standard?• What penalties are strong enough to keep bad actors accountable?• And perhaps most importantly, who is the core hemp-THC beverage consumer—cannabis veterans, wellness users, or alcohol crossover drinkers?While states like Minnesota are leaning in, Congress is still debating whether hemp-derived THC should even remain legal. That tension makes this discussion both timely and critical.0:00:00 - Intro0:01:26 - Non-Negotiables for Mainstream Hemp Beverages 0:04:23 - Dosing Consistency and Regulatory Framework 0:08:57 - Retailer Requirements & Compliance 0:11:04 - How Retailer Conversations Begin 0:13:29 - Retailer Demands: Age Gates, Insurance, and Placement 0:15:46 - Labeling, Transparency, and QR Codes 0:17:01 - Random Retail Testing & Enforcement 0:19:10 - Fines, Suspensions, and Illicit Market Issues 0:22:07 - State-by-State Progress and Best Practices 0:23:49 - Core Consumer Demographics 0:25:41 - Social Aspects & Consumer Experience 0:27:01 - In-Store Marketing & Consumer Education 0:29:15 - Distributor & Big Box Store Requirements 0:30:56 - Branding, Marketing, and Future Mainstream Potential 0:34:29 - Legislative Outlook & Industry Progress#THCBeverages #CannabisDrinks #NevisBrands #CSENEVI #TradeToBlack #HempTHC #CannabisPolicy #CannabisNews #ShaddDales #CannabisReformWant to see last week's recap? • Trump Comments Spark Cannabis Rally | TTB ... Want to see more Cannabis Reform videos? • Cannabis Debate Moves Into Mainstream Amer... • Texas Hemp Ban? Breaking Down SB 6 | TDR C... • Cannabis Stocks Reset After Options Expiry... • Texas Cannabis: Expansion or Hemp Ban? | T... • Trump Eyes Cannabis Rescheduling — Myths v... Want to be updated on Cannabis, Small Cap, AI, and Crypto? Subscribe to our Daily Baked in Newsletter!https://newsletter.thedalesreport.com...Find us as well on Facebook, Twitter, Instagram, LinkedIn and on the Web:Facebook: / thedalesreport Twitter: / thedalesreport Instagram: / dalesreport LinkedIn: / the-dales-report Apple Podcasts: https://tinyurl.com/TDRTradetoBlackon...Spotify: https://tinyurl.com/TDRTradeToBlackon...Website: https://thedalesreport.com/For copyright matters, please get in touch with us at:sdales@thedalesreport.comAll views on the Trade To Black podcast and the guests on this podcast are purely opinions. You should not treat any opinions expressed by us or our guests as investment advice. The views on this podcast are solely intended to be informational and are not investment advice. Please go to our website for a full list of disclosures and details of any client relationship we have. https://thedalesreport.com/website-te...
