Harnessing the Power of Organic Social Media for Companies
In this episode of Quick Fire Marketing, host ET Mac talks with Shaleigh Thomas from Rev about the crucial role of organic social media in confirming a company's legitimacy and enhancing brand loyalty. They delve into strategies for convincing CEOs on the value of platforms like TikTok, the challenges in proving ROI from organic social, and tips for choosing the right platform based on audience and resources. They also discuss the changing algorithms and content strategies for engaging different age groups and the importance of a human approach in sales and marketing efforts on social media.
00:00 The Importance of Organic Social Media for Companies
00:28 Introducing the Expert: Shaley Thomas on Social Media Marketing
01:13 The Challenge of Proving ROI with Organic Social Media
02:53 Choosing the Right Social Media Platforms for Your Business
04:27 Content Strategy: Quality, Frequency, and Platform Specifics
05:41 Creating a Repeatable Social Media Strategy
07:33 Engaging Authentically on Social Media as a Sales Strategy
09:30 Wrapping Up: Insights and Goodbyes
