This podcast episode revolves around understanding the dynamics between the sales and marketing departments - and how these can be improved.
Host E.T. Mac is joined by Internal Marketing Lead for eMa, Michelle Clark. They dive into the often mentioned topic of aligning sales and marketing goals for organizational success.
The predominately discussed aspects involved communication, understanding each other's work language, goal alignment, and collaboration.
00:25 The Importance of Sales and Marketing Collaboration
01:19 Challenges in Sales and Marketing Alignment
02:51 Personal Experiences and Success Stories
03:02 The Role of Clear Communication and Trust
04:30 Understanding Each Other's Language
04:48 The Power of Collaboration and Adaptability
08:40 Wrapping Up and Final Thoughts
08:38 Post-Recording Banter and Bloopers
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Your Host: E.T. Mac
eMa Internal Marketing & Engagement Manager: Michelle Clark
