Step into the dynamic world of retail with Allison Ball, an expert in the field. Alli is the founder and CEO of Food Biz Wiz and the creator of the online program Retail Ready. In this episode, she shares invaluable insights and strategies for navigating the brick-and-mortar and online retail environment. From crafting pitches to connecting with retail buyers and leveraging digital marketing, this episode is a goldmine for entrepreneurs and brands seeking to excel in the world of retail. Tune in and gain the knowledge needed to thrive in today's competitive market.
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Episode highlights:
Key aspects Alli focuses on for successful retail relationships
How brands can avoid overcommitting and underdelivering when pitching to retailers
Finding the right contacts and tips for effective outreach
The role of digital marketing in the retail industry
Balancing the tension between aggressive growth and taking a break.
Tips for brands looking to excel in both online and brick-and-mortar retail environments
