In this episode of “The Daily Author”, our guest Becky Robinson is the founder and CEO of Weaving Influence, a digital marketing agency for authors. She's also the author of Reach, a guide on building a bigger audience.
We discussed the key aspects of book marketing, focusing on building and engaging an audience.
We cover that authors should shift their mindset from self-promotion to message promotion, focusing on the value they offer and understanding that their networks are usually eager to help share their message.
Please enjoy!
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