In this episode of “The Daily Author”, our guest James Schramko is a seasoned entrepreneur, strategist, and author of the book, Work Less, Make More: The counter-intuitive approach to building a profitable business, and a life you actually love.
James shares his approach to promoting the book, including giving away free copies and using it as a gateway to his other services.
We cover the importance of having a book for establishing authority in business but cautions against expecting the book itself to bring significant wealth. Instead, he views the book as a tool for building authority, generating leads, and opening doors to other income streams like coaching, consulting, or speaking engagements.
Please enjoy!
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