Haley Welch, known as "Hawk Girl," gained internet fame from a viral video. This led to brand deals and a podcast, but she later launched a cryptocurrency, HWK, which quickly skyrocketed and then crashed, allegedly ruining many of her fans financially. Coffeezilla, a YouTube investigator, exposed the situation, revealing a likely pump-and-dump scheme involving high trading fees and potentially misleading claims by Welch and her team.
