Cara Wong and I talked about B2B marketing in more traditional industries - how it is different and how has it changed. Some of the questions we discussed included the following:
- What are the biggest changes you have seen in marketing in the last few years in traditional B2B companies?
- Social media might not be considered a strong channel for traditional B2B do you agree or disagree?
- If you could only use one marketing channel to promote your products or services, what would it be and why?
- How important is data in refining targeting and engagement strategies and how might that have changed?
- Event marketing has been a major channel for traditional B2B businesses, what changes have you seen in the last few years.
If you want to reach out to Cara do connect on LinkedIn:
https://www.linkedin.com/in/carawongkx/