A solo episode this time where I review two articles on Sales & Marketing alignment and give my own views. I cover some of the following topics:
- A checklist of ideas that aim to help sales and marketing alignment
- Practical ideas for sales and marketing teams to use
- A discussion on social selling and the role that plays.
- Some uncomfortable truths about sales & marketing alignment
Here are links to the two articles I discussed in the program:
Hubspot article by Carolina Samsing:
https://blog.hubspot.com/marketing/tried-and-true-sales-marketing-alignment
Salesforce article taken from Jill Rowly talk at Dreamforce conference:
https://www.salesforce.com/quotable/articles/sales-marketing-alignment/