On the podcast today I am joined by Julian Lumpkin from SuccessKit and we are going to talk about how best to use case studies. Some of the questions we tackle include the following:
- What are the specific benefits of using case studies?
- What are some of the common mistakes marketers make with case studies?
- How do you choose the right case study to use? What are the key elements of a good case study?
- How do you create a compelling narrative for a case study?
- How important today is it to include proof points, metrics in case studies and how easy is that to do.
- How do you incorporate case studies into your sales and marketing strategy?
