On the podcast today I am joined by James Maclean-Horton from the Kids Club Early Childhood Learning Centres and we are going to talk through a variety of marketing topics - a real Q and A session. Some of the questions we discussed include the following:
- Should marketers become specialists with key skill sets or become more generalists?
- What kind of marketers should recruiters/CMO’s look for, what are the key skills or attributes they should be on the look out for?
- How should marketers use technology
- The recession word! How should marketers change their marketing when in a possible recession?
- Is traditional lead generation on the decline in B2B marketing?
- How do you really build trust in the more professional/cynical world of B2B marketing?
- What can B2B marketers learn from B2C marketers?
- How relevant is ABM now for B2B markers less or more so?
LinkedIn: https://www.linkedin.com/in/jmachorton/