A solo podcast today on the topic of purpose and marketing in B2B
Everywhere you look now purpose is becoming an important part of the message brands are communicating
We are told that the modern consumer cares about the environment, social and governance issues - ESG
They care so much it impacts their purchasing decisions and brand choices - which brands they buy, care about or follow
Especially modern consumers - the millennials and younger, the Gen Z or future groups of consumers - the purpose generation
So maybe purpose is now or is becoming an important factor for B2B marketing - let's discuss.
A link to some great questions to consider from Stephen Dupont: https://stephendupont.co/purpose-driven-brands/