Description

In this episode of the podcast, host Christian Hüttenhein interviews Marie Brueser, a venture manager at EIT Food. They discuss Marie's background in plant genetics and her passion for the food system, as well as the role of EIT Food in driving innovation within the food industry. The conversation covers the challenges faced by startups in the food sector, the impact of AI on food innovation, and the importance of consumer influence and regulation in shaping the future of food. Marie shares insights on the unique characteristics of food startups and the collaborative spirit within the industry, emphasizing the need for partnerships to drive meaningful change.

Takeaways

• Marie Brueser has a PhD in plant genetics and a passion for the food system.
• EIT Food aims to create a resilient food system that offers healthy food for everyone.
• Collaboration between corporates and startups is essential for driving innovation in food.
• The food industry faces unique challenges, including regulatory hurdles and scaling difficulties.
• Food startups are often driven by personal stories and a desire to make a positive impact.
• AI can significantly enhance food formulation and innovation processes.
• Consumer preferences are shaping the food industry towards cleaner labels and healthier options.
• The future of food may involve more personalized nutrition and sustainable agricultural practices.
• Startups in the food sector often require partnerships to scale effectively.
• Legislation and consumer advocacy play crucial roles in driving positive changes in the food system.

Chapters

00:00 Introduction to Marie Brueser and EIT Food

03:08 The Role of EIT Food in Innovation

06:19 Corporate Engagement with EIT Food

09:01 Global Reach and Collaboration of EIT Food

11:55 Challenges in the Food Industry

14:54 Startups in the Food Sector

18:07 Funding and Maturity Stages in Food Startups

23:44 Navigating Startup Failures and Corporate Collaborations

24:56 The Landscape of IPOs and Acquisitions in Food Tech

25:39 AI's Transformative Role in Agriculture and Food Production

28:56 Personalized Nutrition and the Future of Food

31:25 Emerging Startups and Innovations in Food Tech

34:32 The Intersection of Food, Health, and Technology

38:17 Consumer Influence and the Future of Food Regulations

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Links to EIT Food:

• EIT Food
• EIT Food Startup and Corporate Venturing

Startups that have been mentioned:

• OnegoBio
• Constellr

Startup examples you can find in the supermarket:

• BettaF!sh (DE)
• Revo Foods (Österreich)
• Heura (Spain)
• Agrain (Denmark)
• Anibiome (Croatia)

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More about Christian Hüttenhein:

Company:⁠⁠⁠⁠ https://www.pexus-ventures.com/⁠⁠⁠⁠

LinkedIn:⁠⁠⁠⁠ https://www.linkedin.com/in/christian-huettenhein/⁠⁠⁠⁠

YouTube:⁠⁠⁠⁠ https://www.youtube.com/@ChristianHuettenhein⁠⁠⁠⁠

Calendar:⁠⁠⁠⁠ https://calendly.com/huettenhein⁠⁠⁠⁠

Book:⁠⁠⁠⁠ https://venture-clienting-book.com/⁠⁠⁠⁠

Community:⁠⁠⁠⁠ https://www.venture-client-roundtable.com/