Featuring Cortney Wilbanks, Strategic Go-to-Market Advisor.
Cortney's Sour Takes:
1. Partnerships that make you pay money to collaborate are not partnerships, that’s sales. (01:13)
2. If you preach kindness and authenticity online, you better be kind offline. (08:24)
3. Get a mentor that disagrees with you because it will teach you a new perspective and the art of understanding both sides of the conversation. (15:41)
4. Sales leaders should coach reps on how to understand buyers' problems as much as they do cold call hooks. (23:11)
5. BDRs should be trained as full cycle sales reps. (34:44)
Hot takes are fun, but have you heard of sour takes? 🍬 50 GTM leaders take the sour plunge while delivering their ~controversial~ takes on the current state of SaaS. Can they deliver clear viewpoints while trying the sourest candies in the world?
Platinum Sponsor: SalesIntel.io
Gold Sponsors: HockeyStack, Tack, The Juice, & RevGenius
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