Welcome to the EdTech Speaks podcast where today's guest, Xenia Muether, shares her journey as the founder of Pink Orange, an agency with a mission to revolutionize education marketing. Xenia is the Founder, CEO and Startup mentor who focuses on targeted and customized strategies for clients. Xenia, a digital native, draws from her extensive experience in the education marketing space, having collaborated with over 100 countries across 6 continents.
Tune in to discover how Xenia and her London-based, globally remote team create culturally aware and innovative education marketing campaigns, helping companies establish a strong global presence. Learn why Xenia is passionate about helping educational institutions find their unique voice in the marketplace and use it to their advantage. During our interview, she discusses the shift towards a conscious, values-based approach in the industry. Her recommendation is to automate everything you can.
Xenia cleverly says, "Resilience is key! There have been plenty of times in my entrepreneurial journey when I was really close to giving up. Building a business is hard but if it's something you love doing, it's worth pushing through those hard times."
Learn more and connect with Xenia here:
https://www.linkedin.com/in/xenia-muether-education-marketing-agency-consulting-advertising-edtech/
Ad account audit: https://pink-orange.co.uk/ad-account-audit
30-minute ThinkTank session: https://www.pink-orange.co.uk/office-hours
Resources page: https://www.pink-orange.co.uk/resources
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