In this episode, Charli welcomes Ayesha Ali, the designer and entrepreneur behind Fuse the Denim. Ayesha shares the inspiring journey of creating her brand, which simplifies women's wardrobes with transformable and confidence-driven denim. The conversation delves into Ayesha's passion for design, her challenges and triumphs in launching Fuse, and her deep-rooted connection to fashion that began in her childhood in Pakistan. Ayesha also discusses the significant role community and authentic connections have played in her brand’s success and how her unique design process, including the innovative use of zippers, sets her jeans apart. This episode is a testament to resilience, creativity, and the power of following one's passion.
Connect with Ayesha Aki
Instagram: @fusethedenim & @ayesha.ali.design
Website: ayeshaalidesign.com & ayeshaalidesign.com/collections/fuse-the-denim
Email: info@ayeshaalidesign.com
Connect with Charli:
Website: www.charlimcconnell.com
Instagram: @charli_mcconnell_co
Facebook: cmco.womenscoach
TikTok: @charli_mcconnell_co
