Dr Dave Alton joins this week’s episode of the podcast. Dave is a Marketing Lecturer with the Dept. of Management & Marketing at University College Cork, where his teaching largely focus on the areas of Digital Marketing Strategy and Social Media Marketing Practice, covering topics such as; Search Engine Marketing, Digital Advertising, Content Marketing, Social Media Tools & Tactics, Data Analytics, Social Media, Branding, among others.
Dave discusses his journey through academia, marketing and how he began acting as a marketing consultant. Throughout this episode we discuss everything from marketing consulting, to marketing trends, woke marketing from brands, content creation, TikTok etc. You can find Dr Dave Alton on LinkedIn & Twitter.
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