Cassidy sits down with Austin Falter, owner of Falter Media and an expert in social media content creation. Austin shares his insights on avoiding creator burnout, the importance of storytelling in marketing, and how to use social media to grow a loyal audience effectively. With personal anecdotes, industry tips, and discussions about using AI tools to streamline content creation, this episode is packed with valuable advice for artists, dreamers, and change-makers looking to make a difference.
00:00 Welcome to Verses and Visions
00:26 Introducing Austin Falter
01:30 The Reality of Social Media Burnout
03:27 Strategies for Consistent Content Creation
04:27 The Power of Storytelling in Marketing
07:34 Building a Social Media Business
13:31 Engagement and Controversy
18:04 The Power of Consistent Posting
18:47 Crafting Personal and Impactful Messages
20:52 Success Story: Dr. Yosef's Niche Approach
23:37 Adapting to Social Media Changes
25:38 Quality vs. Quantity in Content Creation
32:27 Leveraging AI for Content Creation
36:27 Final Thoughts and Encouragement
