Summary
In this episode, Mitch Taylor and Josh Staley interview Alan Berg, a renowned speaker and consultant in the wedding industry. Alan shares his passion for helping wedding professionals succeed in their businesses. He emphasizes the impact of helping others and the satisfaction that comes from seeing their success. Alan discusses the topic he will be speaking about at Midwest DJs Live 2024, which focuses on maximizing leads and improving follow-up strategies. He also highlights the importance of pricing and packaging in the wedding industry and offers insights on determining your market price. Alan encourages wedding professionals to fish where the fish are and focus on the right kind of clients. The episode concludes with an announcement about Alan's participation in Midwest DJs Live. In this conversation, Alan Berg shares insights on the value of attending conferences and the benefits of engaging with industry experts and peers. He emphasizes the importance of continuous improvement and committing to action. Alan also discusses the power of giving and receiving, as well as the significance of selling results rather than services. He highlights the role of price perception and framing in influencing customer decisions. Overall, the conversation provides valuable advice for professionals in the wedding and event industry.
