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This episode, we’re joined by Brian Jacobs, the man behind London Vegans —one of the largest and most engaged online vegan communities in the UK. He also runs VeganLondon.co.uk, a go-to resource for plant-based dining, events, and ethical living in London.We dive deep into the power of online vegan communities, combating misinformation, staying connected, and using hypnotherapy to support people transitioning to a vegan lifestyle.

00:00 - Intro02:06 - The origins of London Vegans04:02 - Who joins the online groups?05:49 - The strength of community06:46 - Community & overcoming vegan challenges together07:55 - How London Vegans stay active & thrives – Online & in-person engagement09:15 - Brian’s vegan beginnings11:48 - Vegan spaces: welcoming or critical?13:20 - Who joins the in-person groups? – Meetups, events & connections16:38 - The impact of COVID on the London Vegans Groups19:15 - Brian’s website – VeganLondon.co.uk, a hub for plant-based living21:35 - Running London Vegans – How much time does it take? Who helps?24:14 - IYKYK25:18 - Brian’s introduction to hypnotherapy26:53 - Can hypnotherapy help people go vegan?29:42 - The final hurdle… cheese & dairy – Why it’s so hard to give up32:25 - Being the only vegan in the room... HELP34:07 - Brian’s vegan journey & living vegan in London36:49 - Challenging vegan bashing38:22 - The optimism behind veganism – Why the future is plant-based39:41 - Leading by example – The impact of online & offline activism40:43 - Kiera’s parting question Watch, listen, and get involved!Follow‪@BrianMJacobs‬ Instagram  / londonveganbrian  Websitehttps://www.veganlondon.co.uk/London Vegans:Websitehttp://www.londonvegans.org/lvhome.phpFacebook  / 2373005512