This week Steve sits down with Ali Bigdeli a Senior Lecturer in Industrial Service Innovation in The Advanced Services Group at Aston Business School. His interests lie in the operational and organisational change brought about when businesses intend to introduce technological innovations to the market. His research at the Centre focuses on how servitization helps a business to bring its products to market, expand the scale of its operations and increase financial sustainability and the business model innovation that is required to enable this.
