In this episode, Bill talks with the Co-Founder of The Business Resource and Founder of WinBack Labs, Dan Pfister. They talk about Dan’s entrepreneurial journey of losing many clients in 2016, getting them back, and using that experience to help businesses get returns on their past clients.
Dan Pfister has been a marketer for over two decades and has spent thousands of hours testing and implementing a wide variety of sales and marketing strategies.
In total, they’ve generated over 50,000 customers and have allowed him to work with brands like Fidelity Investments and Tony Robbins.
In 2016 Dan launched his first WinBack campaign and was more than surprised when it produced an amazing 57X ROI.
Nothing in his 20 years of marketing had created that much revenue that fast at such a low cost.
Based on the success and predictability of WinBack, Dan founded WinBack Labs and became an evangelist for this undervalued and under-appreciated revenue strategy.
Connect with Dan at:
Website: https://winbacklabs.com/
https://thebusinesssource.com/
LinkedIn: https://www.linkedin.com/in/danmpfister/
Listen to his podcast: https://winbacklabs.com/podcast/
Show notes:
[0:01] Setting limits for their WinBack program
[2:33] What about the company morale after losing and then getting back their clients?
[6:10] The difference between 32x and 180x returns on client
[12:07] His advice for people on creating their own WinBack
[14:28] What does money mean to Dan?
[16:00] Outro
Connect with Bill Bloom
Web: https://www.bloomfinancialco.com/
https://bloomfinancialco.kartra.com/page/bNJ87
Email: bill@bloomfinancial.us
LinkedIn: https://www.linkedin.com/in/bloomfinancial/
FB: https://www.facebook.com/retireasyoudesirepodcast
Securities and investment advisory services are offered through Woodbury Financial Services, Inc. (WFS), member FINRA/SIPC. WFS. is separately owned, and other entities and/or marketing names, products, or services referenced here are independent of WFS.
Views expressed in this podcast are for general informational purposes only and are not intended to provide or be a substitute for specific professional financial, tax or legal advice or recommendations for any individuals. Information is based on sources believed to be reliable; however, their accuracy or completeness cannot be guaranteed.
