In this episode of Opportunity Knocks, we sit down with Eric Janssen, former Chief Revenue Officer at Intellitix and current faculty member at Ivey Business School, where he teaches Sales & Entrepreneurship. Eric has mastered the art of selling in fast-paced, competitive industries such as retail tech, telco, music, and events, working with major names like Coachella, Bonnaroo, and Tomorrowland.
Join us as Eric shares his journey from self-taught salesperson to industry leader, offering invaluable insights on how to succeed in sales—whether you're building a career or scaling a company. He discusses real-world challenges like customer acquisition, improving conversion rates, and competing in high-pressure environments. If you're looking for practical advice on selling and scaling in any market, this episode is for you!