If you're the only business servicing a particular type of client in your industry, then your competition becomes zero. This is the power of niching.
Identifying a niche for your business gives you the ability to set yourself apart and put you in a league of your own, and in today's episode, we're looking at ways you can find or identify your niche.
Niching leads to clarity and an opportunity to charge more for your service since you're the only one (or one of a very few) who are operating in this space.
When you know this particular type of client well, you can focus your marketing effort and your entire business to serving this client in a way that no one else can.
Now, you are setting a solid foundation for your business to grow and thrive in the years to come.
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