What is micro-niching?
We talk a lot about micro-niching on this podcast and that's because it WORKS, especially for service-based businesses.
Refining your customer profile down to a very specific person who you serve allows a business to have laser-like clarity, especially when it comes to marketing the business and attracting a very specific client who instantly knows they've come to the right place.
Today we unpack 3 businesses that are marketing to very unique micro-niches.
If you're thinking about refining your customer profile down to a certain type of client, this episode will inspire your next steps and get you thinking about how you can use micro-niching to your advantage in business.
