In this week's episode, I spend over an hour discussing all things identity with digital identity investor and author Jelena Hoffart.
Jelena shares what it means to be an investor in the digital identity ecosystem and how she got into the space. We explore how the major reduction in fintech and crypto marketing spend impacted identity verification companies and what she thinks about Big Tech’s future impact on digital identity.
Jelena frequently writes about identity verification topics on her Medium profile and we dive into her most popular articles like “GTM in Identity and Fraud: Why Point Solutions WIN” and “What Consumers Can Teach Us About The Future of Employee Identity Management” and more!
Jelena's episode is over an hour long and will give you amazing insight into how venture investors evaluate companies and place their bets.
For the best experience, watch the episode at https://executiveseries.peakidv.com and read the transcript plus access any links discussed during the conversation.
