In this episode of the podcast, Irina Cismas, Head of Marketing at Custify, sits down with Simon Montgomery, COO at ID-PAL, the identity verification platform helping businesses confirm who their customers really are in seconds.
Simon shares how his journey from traditional banking into fintech and regtech shaped the way ID-PAL built its customer operations, how identity verification became a customer experience problem, and what it takes to scale a highly regulated SaaS business while keeping both end users and enterprise clients satisfied.
He also breaks down how ID-PAL built automation without losing the human touch, how the team spots churn before it happens, and why operational discipline and company values drive long-term customer success.
What You’ll Learn:
☑️ How Simon’s banking and fintech background shaped ID-PAL’s customer experience at scale
☑️ Why identity verification is both a CS and product challenge in regulated industries
☑️ How ID-PAL serves end users and enterprise clients as distinct customer groups
☑️ Balancing automation and human support without sacrificing experience
☑️ How usage patterns and support signals help detect churn risk early
☑️ What health scores and engagement metrics reveal about customer stability
☑️ How cross-functional onboarding reduces friction for enterprise customers
☑️ Why company values and culture directly influence customer outcomes
☑️ What operational excellence looks like in a scaling regtech SaaS
☑️ Simon’s approach to hiring, resilience, and leadership in growing CS teams
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With Custify, you can:
☑️ automate daily tasks through Playbooks
☑️ build individual customer #HealthScores
☑️ create customer segments
☑️ improve your customer communication strategy
☑️ streamline your onboarding process
☑️ track customers’ journeys every step of the way
☑️ get a 360 view of their progress
Want to do great things with your customer success initiative? Keep in touch with us below:
