In this episode of Rooms with Ronald, Ronald Harrington is joined by Faith Barker, the marketing manager for Trilogy Real Estate Group.
They discuss the value of apartment shopping, learning from mistakes and competitors, revamping websites for better user experience, and the importance of mobile optimization.
They also talk about auditing and testing new technology, collaboration between marketing and site teams, and the future of all-inclusive pricing.
The episode concludes with a discussion on capturing the lifestyle in marketing and the importance of collaboration between marketing and on-site teams.
Takeaways:
Apartment shopping provides valuable insights and learning opportunities for marketing teams.
Websites should be optimized for mobile devices and provide a seamless user experience.
Auditing and testing new technology is crucial to ensure its effectiveness and alignment with the company's goals.
Collaboration between marketing and on-site teams is essential for effective marketing strategies and resident satisfaction.
Chapters:
00:00 Introduction and Guest Introduction
01:27 The Value of Apartment Shopping
02:26 Learning from Mistakes and Competitors
03:20 Revamping Website and Improving User Experience
04:31 Keyword Usage and Mobile Optimization
05:54 Importance of Mobile-Friendly Websites
06:46 Tools for Checking Website Performance
08:30 Auditing and Testing New Technology
09:30 Understanding User Behavior and Preferences
10:25 Collaboration between Marketing and Site Teams
12:21 The Importance of Training and Marketing Collaboration
13:18 Investing in AI and Continued Learning
14:43 Overcoming Challenges in Implementing New Technology
16:41 Bridging the Gap between Marketing and Leasing Training
17:37 The Two-Way Street of Marketing and Leasing
19:31 Qualifying Leads and Pricing Strategies
21:25 Transparency in Pricing and Additional Fees
23:48 The Shift in Renter Expectations
25:14 The Future of All-Inclusive Pricing
27:40 Long-Term Resident Retention
29:02 Collaboration between Marketing and On-Site Teams
30:54 Capturing the Lifestyle in Marketing
31:41 Conclusion and Contact Information
