Ronald Harrington describes the resident life cycle as a relationship.
He compares the different stages of the life cycle to various aspects of dating and maintaining a relationship.
Ronald emphasizes the importance of making a positive first impression, asking the right questions, and following up with prospective residents.
Ronald also discusses the challenges that can arise during the leasing process and how to handle them.
The episode concludes with a call to action for listeners to share their leasing experiences and suggestions for future episodes.
Takeaways
The resident life cycle can be compared to a relationship, with each stage mirroring different aspects of dating and maintaining a connection.
The initial conversation, the property tour, and making a positive first impression are crucial in the leasing process.
Asking the right questions and understanding the customer's needs and preferences are essential for finding the perfect match.
Following up with prospective residents and maintaining communication throughout the leasing experience is key to building trust, securing the lease, and continuing the relationship through lease renewal and eventual move-out.
Chapters
00:00 Introduction
00:32 Describing the Resident Life Cycle
01:31 Researching for an Apartment
03:25 First Responses
04:21 Importance of Subject Lines
05:20 Engaging with Prospects
06:48 Phone Calls
07:48 Positive First Impressions
09:14 Asking for the Appointment
10:05 Preparing for the Tour
11:43 Making a Great Personal Impression
13:42 Asking the Right Questions
15:42 Keeping the Relationship Going
19:48 Following Up
21:17 Moving In
25:34 Renewal Time
27:37 Ending the Relationship
29:07 Closing and Call to Action
