What happens when personal preferences get in the way of leasing success?
In this episode of Rooms with Ronald, host Ronald Harrington dives into the often-overlooked challenge of leasing agents' biases toward the properties they sell. Whether it’s a classic unit or a micro-living space, every apartment has its audience—if agents can shift their mindset and focus on the positives.
Ronald shares strategies for overcoming personal perceptions, projecting confidence in pricing, and highlighting the unique strengths of each apartment. This episode is a must-listen for leasing agents looking to refine their approach and connect more effectively with prospective tenants.
What’s Covered in This Episode:
-Why do personal beliefs and biases hinder leasing agents' success?
-What are the benefits of focusing on positive aspects of any apartment, even classic or lower-priced units?
-The energy and confidence of a leasing agent significantly influence tenant decisions.
-How can agents shift their mindset and leave personal preferences behind?
Ready to unlock the potential in every apartment you lease?
Listen to this episode for actionable insights and practical tips to improve your leasing success.
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