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Ever wondered what it’s really like to shop for an apartment in today’s market?
Ronald Harrington takes you behind the scenes in this episode of Rooms with Ronald, where he shares raw, real insights from his latest round of apartment shopping across five different properties.
From digital-first impressions to awkward self-guided tours and make-or-break interactions with concierge staff, Ronald reveals the good, the bad, and the must-improve.
This episode is a wake-up call for property management professionals and a must-listen for anyone navigating the ever-evolving rental market. Whether you're a leasing agent, a renter, or a leader in multifamily housing, these stories and lessons will reshape how you think about service, technology, and the power of personal touch.
In This Episode:
🔹 Why is the digital-first leasing process falling short of renter expectations?
🔹 What makes concierge and follow-up interactions critical to the leasing experience?
🔹 The quality of communication after a tour often determines leasing success or failure.
🔹 How can property teams deliver a more personalized and secure shopping experience?
🎧 Hit play now and find out what today’s renters are really thinking—and what you can do about it!
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