First impressions aren’t just important in life—they’re everything in leasing. In this episode of Rooms with Ronald, host Ronald Harrington takes you along on his national tour of apartment communities, sharing the real-world highs and lows of the leasing journey. From disengaged agents to unforgettable service, Ronald gives a transparent look at what separates the properties that close deals from those that lose prospects.
Whether you’re managing a property, leading a leasing team, or simply want to improve your customer experience game, this episode offers practical insights into the moments that matter most. Discover what today’s renters are really looking for—and what leasing professionals need to do to meet those expectations head-on.
In This Episode:
🔹 Why is the leasing agent’s engagement level the single most powerful factor during a property tour?
🔹 What communication practices leasing teams must prioritize to keep prospects engaged after the tour.
🔹 The lack of follow-up and unclear branding often leads to missed leasing opportunities.
🔹 How asking for the application confidently can boost close rates and improve customer satisfaction.
🎧 Hit play to uncover what makes a tour memorable—and how to turn it into a signed lease.
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