What if your next lease didn’t come from a brand-new lead—but from someone you already met? In this eye-opening episode of Rooms with Ronald, host Ronald Harrington dives deep into one of the most overlooked drivers of leasing success: follow-up. Inspired by a surprise follow-up call from FedEx about a transaction from over a year ago, Ronald unpacks how the right touchpoint at the right time can reignite interest and drive conversions.
Too often, leasing teams chase new leads while letting warm ones grow cold. Ronald challenges that mindset, offering a powerful perspective shift: follow-up isn’t pushy—it’s professional. With practical tips on using your CRM, timing your messages, and making emotional connections stick, this episode will make you rethink your entire follow-up strategy.
In This Episode:
🔹 Why is follow-up often the missing link between a great tour and a signed lease?
🔹 What leasing teams should prioritize when reconnecting with prospects through CRM reminders.
🔹 The emotional connection built during a tour fades fast without timely follow-up.
🔹 How to reframe follow-up as a value-driven, professional tool that nurtures trust and closes leases.
🎧 Tune in now and learn how to turn your CRM into your most powerful leasing tool.
👉 Need help building a follow-up system that works? Connect with Ronald for expert leasing consulting and training.
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