In the world of apartment leasing, some marketing ideas sound creative in theory—but flop in reality. Enter the “wild fridge.” Stocked with random snacks and drinks, these fridges are meant to impress prospects during tours. But according to Ronald Harrington, they often do the exact opposite—causing confusion, wasting money, and missing opportunities to truly connect.
In this episode, Ronald unpacks why wild fridges rarely deliver the wow factor leasing teams hope for. More importantly, he offers alternative strategies that actually create meaningful connections with prospects and residents. From personalized welcome touches to the genius idea of a “swag closet,” this conversation is all about making your property memorable for the right reasons. If you’re ready to swap gimmicks for genuine engagement, this one’s for you.
What’s covered in this episode:
Why wild fridges often fail to create the intended leasing impact.
What simple, personalized gestures can do to elevate the leasing experience.
The money spent on wild fridges could be invested in more effective resident engagement tools.
How to create a “swag closet” that leaves a lasting impression on prospects and tenants.
Stop wasting time on gimmicks that don’t work. Tune in now to discover smarter, more impactful ways to connect with prospects and residents—and start leasing with purpose.
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