In this insightful episode, Mary Gwyn unveils the critical role of leasing professionals in the multifamily industry and the importance of enhancing their people experience.
Diving deep into the art of relationship-building, Mary contrasts the strategies of warm lead salespeople against the realities of challenging emotionally charged conversations.
Mary introduces the innovative concept of 'no blink responses'—a technique designed to navigate difficult resident encounters with grace and efficacy. She emphasizes the indispensable value of scripting and coaching in cultivating competence and confidence among leasing professionals.
Competence breeds confidence, and leasing professionals can achieve unparalleled success through dedication to personal growth and skill development.
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Chapters
00:00 Introduction and Importance of Leasing Professionals
00:46 No Blink Responses and Warm Lead Salespeople
03:38 Creating a Safe Harbor for Leasing Professionals
04:06 No Blink Responses for Difficult Conversations
05:30 Building Competence and Confidence
06:25 Scripting and Coaching for Difficult Conversations
09:47 Competence Leads to Confidence
10:16 Conclusion
multifamily industry, leasing professionals, people experience, warm lead salespeople, no blink responses, relationship building, scripting and coaching, competence and confidence
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